Valentine launched a mobile application, Marche ta poutine (walk off your poutine), the first pedometer in the world that rewards physical effort with free poutine!
We ask people to walk and burn the equivalent amount of calories before eating. As wild and entertaining as the other initiatives put forward by Valentine, this application rewards the most committed users.
The application calculates the number of calories burned on each step by each user based on the individual’s age and sex, with a measurement of the movement of the mobile device they are carrying with them. Thanks to the accelerometer within the device, it also calculates the strength of the movement from top to bottom, like a pedometer. So, when an individual has walked a sufficient number of steps to merit a free poutine, a mobile coupon allows them to claim it at the Valentine of their choice.
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