Clarify and simplify a portfolio
The more complex the offer, the more difficult the choice.
Our approach
Our impact
- ↗10 points
A 10-point increase in purchase intention, going from 10 to 4 sub-brands
- $300M+
Over $300M in shareholder value created by consolidating 6 overlapping brands into 3 distinct, complementary brands
- 43%
43% additional sales volume driven by a consolidated brand
