Senior Strategist

We are the sum of all our talents.

Office
Toronto
Status
Full-time

The Senior Strategist is responsible for the highest standards of strategic thinking, and for inspiring compelling creative products. You are also responsible for constantly refining and evolving the strategic process at the agency, as well as staffing, managing and directing the future strategy team. You are happiest getting your hands dirty, leading strategic efforts for major projects, new business pitches and ongoing client relationships.

As the Senior Strategist, you will work closely with varying levels of client, internal and external cross-functional teams. You will facilitate sessions with anyone, from c-suite executives to creative directors to junior developers, inspiring creativity and focusing insights. Your briefs will be tight and pointed, your decks, informative and succinct and your perspective sought after rather than avoided.

You have deep, proven experience in both brand and communication planning, and are well versed in digital strategy. You have first-hand experience with qualitative and quantitative research and aren’t afraid to dive into analytics. You ground all of your strategic prototypes, proposals, segments and ecosystems in sound research that you’ve conducted yourself or with trusted partners.

Your curiosity and creativity often inspire unusual approaches, yet you strive to validate every strategic decision, regardless of when it occurs in the process. You will be the ‘validator’ of all creative concepts, working with the creative and leadership team to ensure that we stay the course and all creative plays back to the original strategy.

Responsibilities include, but are not limited to:

  • Define scope and recommend appropriate strategic resources and allocations for projects.
  • Proactively identify new opportunities for client growth, enforce processes, provide quality assurance and implement best practices across all engagements.
  • Support new business pitches by developing strong, compelling stories based on insights.
  • Grow and maintain relationships with key clients identifying new, unmet needs and introducing new opportunities accordingly.
  • Drive creative/innovative solutions that will make impact on client ROI
  • Lead development of the agency's strategic POV, processes and best practices.
  • Identify business and marketing hurdles, industry drivers and competitive dynamics.
  • Perform or direct research and analyze trends/results to determine strategic implications.
  • Lead stakeholder interviews and facilitate workshops to obtain knowledge of brand, marketing and business objectives.
  • Conduct analysis of multiple solution options, develop and recommend a strategic approach that meets clients’ objectives, applies customer insights and enables clients to compete effectively.
  • Author various client deliverables suitable for the engagement, including research plans, creative briefs, brand strategy, communication strategy, and digital strategy presentations, roadmaps and recommendations and measurement frameworks.
  • Develop creative briefs that inspire clients and creative teams alike to generate breakthrough ideas and implementation. 
  • Collaborate with cross-functional project teams to motivate, create and implement short and long-term integrated marketing strategies

Ideally, you are someone who:

  • 5 years’ experience in a senior strategy role, preferably in an advertising or marketing agency or consulting
  • Proven experience working on tier 1 brands.
  • Proven excellence in brand and communication strategy
  • Able to develop sound POVs on social media strategy and digital engagement strategies
  • Strong marketing acumen
  • Excellent critical thinking skills- analytical, creative, and lateral
  • Be able to trawl for insight wide and deep in business, consumer, brand, and touch point
  • Solid research skills; ability to understand how to apply qualitative & quantitative learning
  • Superior interpersonal and communications skills
  • Be a strategic provocateur by being curious and questioning

The Obvious Bits

  • Entrepreneurial.
  • Self-motivated.
  • Humble.
  • Strong leadership, social, interpersonal, selling and negotiation skills
  • Ability to write reports, presentations, and general business correspondence
  • Ability to independently problem solve
  • Ability to multitask across clients and projects
  • Strong communication, analytical and presentation skills
  • Perfect written and spoken English (French gets you bonus points)
In the past year, we have been working to ensure that our culture is more inclusive. lg2 is committed to creating a diverse environment and is an equal opportunity employer. All applicants will be considered for employment without regard to race,colour, religion national origin, age, sex, marital status, ancestry, ability, sexual orientation or gender identity.
We will make necessary accommodations to applicants with disabilities in the recruitment process.