Unique travel experiences for QuébecOriginal

“Discovering Quebec through the eyes of amazed tourists lets us show the province from a perspective that’s grandiose and intimate at the same time.”

- Marilou Aubin, Creative Director, lg2


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8,000% increase in consideration in the U.S. market

Digital Ecosystem

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Visitors spent 8 minutes and 22 seconds more on average on the interactive experiences.

Turn Quebecers into ambassadors

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To maximize our reach, we launched the campaign videos organically in Quebec one week before the media buy. This helped us cut cost per view by 75%.

In short


Alliance touristique du Québec



  • Prize/Entire Online Campaign/Blind Love – Applied Arts Awards Annual
  • Campaign/Blind Love – Applied Arts Awards Annual

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