The road safety record is everyone’s responsibility

“We are trying to prevent people from being injured or dying on our roads. So even if we already have considerable experience in addressing this issue, we make sure to look at what’s being done around the world in order to ensure best practices in terms of both communication and innovation.”

- Alexandra Laverdière – General Manager, lg2 Quebec City

Billboard/OOH

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Video

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Brand Identity

Digital Ecosystem

The little extra

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By bringing in a city planner and a landscape architect, lg2 boosted its capacity for innovation thanks to an incubator process that was specifically designed to generate new ideas.

In short

Client

Société de l'assurance automobile du Québec

Mandate

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