No compromise for Penningtons or its customers

“Let’s pay tribute to extraordinary plus-size women so that other plus-size women stop feeling intimidated.”

- Ginette Harnois, Vice-President, Marketing & Visual Presentation, Penningtons

Brand Identity

02 Still Frame Runner

Performance

18.6 million views for the viral video Why plus-size women shouldn’t do yoga
3:1 ROI (3 times the return on investment)

Media Coverage

Pennigton Mtge Site Web Medias

Social media

04 Melissa Mc Carthy
05 Ahston Kutcher2

Advertising

Appreciation

Grateful

"Thank you. I needed to see this today. I've been torn down so much lately by the world that's it hard to even look in the mirror sometimes. Thank you for reminding me that I'm pretty great person."

Melissa

Curious

"Where can I get that fabulous tee-shirt?""

Deb

Inspired

I kid you not... for the first time I am inspired. For the first time just by seeing her rock that yoga I think there might be some hope for me. No kidding."

Sherry

In short

Client

Penningtons

Mandate

Awards

  • Merit/Craft Music/Yoga – Applied Arts Interactive
  • Silver/Film/Yoga – CLIO Sports
  • Bronze/Yoga – Canadian Marketing Association

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