The road to the next level never ends

“Our close collaboration with lg2 allowed us to completely reimagine our brand, making it hyper-relevant to our consumers and ensuring that CCM plays a leading role in the evolution of hockey culture.”

- Caroline Losson, Chief Marketing Officer, CCM

Campaign

Two 60s anthem films. Two different soundtracks. Only when both are played together is the complete All Out anthem created.

Ccm Behance 1920X1080 En 3 Vignette

02 Lg2 Ccm Allout Hoga 60S 040220 En Vignette
01 Lg2 Ccm Allout Ccm 60S 040220 En Vignette

Brand

Ccm Allout 2

Ccm Allout 5

Digital experience

Landing All Out Vignette
Landing Over

Mosaique
Ccm Poster Jetspeed

Ccm Poster Ribcore

Ccm Poster Supertack

Architecture

Ccm Archi

The brand platform inspires an equally bold, dynamic approach to physical in-store applications and architecture, bringing All Out to life in retail.

In short

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