The road to the next level never ends
“Our close collaboration with lg2 allowed us to completely reimagine our brand, making it hyper-relevant to our consumers and ensuring that CCM plays a leading role in the evolution of hockey culture.”
- Caroline Losson, Chief Marketing Officer, CCM
Two 60s anthem films. Two different soundtracks. Only when both are played together is the complete All Out anthem created.
The brand platform inspires an equally bold, dynamic approach to physical in-store applications and architecture, bringing All Out to life in retail.