Bell Let’s Talk:
From cultural taboo to cultural touchstone

“lg2 could not have been a more important and effective partner for the success we’ve achieved with this program. I was especially impressed by their depth of experience in social media and digital expertise in general.”

- Rick Seifeddine

Website

Video

Blt Still Crazy
Blt Still Toughen Up
Blt Still Paid Vacation

Billboard/OOH

Social media

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07 Profil 1

08 Snap 1

Performance

More than 720 million interactions since the program launched
Doubled the number of interactions in 7 years
Helped break the stigma that surrounds mental health

In short

Awards

  • Merit/Public Relations – 2016 One Show
  • Silver/Long-Term Success – 2016 CASSIES

Partners

Media

Média Experts

Post-Production

BLVD

Production

Gorditos

Major Partner

Bell Media

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