The new brand website (online, mobile and tablet) is more than just a shiny new product portfolio; it reflects a complete overhaul of the content and structure designed to maximize SEO performance and optimize the user experience. This new platform includes a product catalogue, facts about honey (conservation, pasteurization, etc.) and, most importantly, a traceability tool for the source of each honey.
The website links directly to the company’s production database, allowing it to automatically display each product’s origin, showing the consumer which honey producer they just bought from simply by entering the product code. Online content was created in French, English, Japanese and simplified Chinese to target the company’s growth markets.