Developing business & relationships 

At lg2, we don’t sell creative. We sell our clients’ products. During our over 26 years of experience building brands, we’ve helped move more than 1,640 client products at more than 9,550 points of sale. Both online and offline. In short, we deliver the goods. Your goods.

Our strategic discipline and rigorous creative process have not just consistently delivered on the national and international creative stage. They have also delivered on and exceeded our clients’ business objectives, year after year. Despite this success, lg2 remains one of the most humble and human agencies to work with on earth. If this sounds like someone you would like to do business with, please give one of our leaders a call.

1 entrepreneur + 1 entrepreneur

lg2 is the story of two entrepreneurs. Sylvain Labarre (the “L”) and Paul Gauthier (the “G”). The two of them, along with Gilles Chouinard, started to build a small agency with big ambitions. More than 25 years later, with over 250 talented employees and thousands of awards for some of the most innovative and well-known brands in the world, the founders’ relentless focus on their people and their product remains just as strong. And their bold ways have since been successfully passed on to over 20 new entrepreneurs, who work just as tirelessly to preserve our independence and creatively driven business model.

Discover lg2

The best ideas happen at the agency, when you have a life outside the agency.

The lg2 culture