The branding for BCF, a law firm specializing in business law, fully reflects the company’s desire to avoid the status quo when it comes to practicing law. The imposing typeface, the marked use of white and the dominant colour of black express the entrepreneurial drive established by its founders, the team’s straight-talking character and the fighting spirit of the firm, while the colourful objects convey the passion of its employees, the culture of collaboration and BCF’s unique creative approach.