Boasting over 800 gas stations in Eastern Canada, Ultramar is a leader in its category. With a low-involvement product in a category that has little differentiation, it’s difficult to create brand loyalty. Yet, Ultramar has managed to do just that.

lg2 is proud to be a part of Ultramar’s success – helping to build the brand by relying on strategic planning and relevant advertising campaigns and promotions for Ultramar’s gas, corner store, pipeline, heating and Transit Café divisions.